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At Panther, we believe strongly in protecting the privacy of your personal information, and in using it only in ways that we have notified to you. This Privacy Policy is a legal document which sets out what personal information we collect and retain, how we use it, to whom we may disclose it, the security measures we take to protect it and how you can correct inaccuracies in the personal information we hold. You should read it in conjunction with our Terms and Conditions.

Any personal information provided to Panther, is used solely by Panther UK Ltd, Panther House, Panther Drive, Drury Way, Brent Park, London NW10 0JP.

1. What information is provided, gathered and tracked?

Information provided by you on registration

Our registration form requires you to give us your contact details, (such as your name, address, phone number(s) and email address) and billing information (such as credit or debit card details) in order to enable you to buy goods on the website. You have the opportunity to supplement or change this information after you have registered. Although you can choose not to provide certain information, this may limit your use of some of the features of our service.

Your preferences

You may be asked whether you wish or do not wish to receive marketing, promotional or other communications from Panther, advising you of offers

Your purchases

We retain details of all transactions you make on the website for our records.

Information from your use of the Panther website

We may gather various types of information about your use of the website, such as:

browser type (e.g. Navigator or Internet Explorer), operating system (e.g. Macintosh or Windows) IP address and Internet domain (such as Demon, AOL etc) which help us to monitor traffic to the site and the performance of the site.

information produced by "cookies", which enable our systems to recognise your computer and allow us to see how you use our site. Most browsers allow you to stop receiving cookies if you want and you can usually do this from your own computer.


We use this information to see what parts of the site interest you, which site you accessed our site from and which site you visit next.

Information from surveys

We may undertake surveys, asking for your opinion on aspects of our service and other demographic information, such as postcode, age or income level. We will hold and use the information you contribute to improve our service to you and others, and will only supply it to others on an anonymous or aggregated basis.  Where others conduct surveys on our behalf, they may retain your email address for the purposes of follow-up surveys, if you so agree.  In such cases, they have agreed to hold such email address data confidential, not supply it to any third party nor use it for any purpose other than the agreed follow-up survey.

Your communications with us

Emails, letters, phone calls and text messages may be used for testimonial purposes and for our records but will be withdrawn within a reasonable period if we are requested to do so.

Third parties

Panther does not sell, trade or rent your personal information to others.

We have contracted with Overture Search Services (Ireland). ("Overture") to monitor certain pages of our Web site for the purpose of reporting web traffic, statistics, advertisement 'click-throughs', and/or other activities on our site. Where authorised by us, Overture may use cookies, Web beacons, and/or other monitoring technologies to compile anonymous statistics on our Web site visitors. The data collected for this will be anonymous data only, detailing how many times a specific page on our website has been clicked on. For more information about how the information collected by Overture is used, please see Overture's privacy policy at


http://www.uk.overture.com/d/UKm/about/company/privacypolicy.jhtml .


We also report back to marketing partners information relating to sales resulting from traffic coming from those partners or for which they were responsible.  This information is provided automatically by means of "action tags" on our website that are activated on confirmation of the sale.  While this may include order numbers,and the value and identity of products purchased, the information is anonymous and includes no personal details.




Panther is committed to the security of customer information and we have security procedures in place to protect the loss, misuse or alteration of information under our control.

When you place orders or access your account information, we offer the use of a secure server. The secure server software (SSL) encrypts all information you provide before it is sent to us. In addition, in accordance with UK Data Protection legislation, we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access. Our security procedures mean that we may request proof of identity before we are able to disclose sensitive information to you.


If you have any questions regarding our Privacy Policy, please contact us at service@pantheronline.co.uk.


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